One of Buna's primary wholesale targets
was Copenhagen's wine merchants.
On the one hand, through the post-war era Danes bought their coffee from a selection of burlap bags at their local vinhandlers. Many still displayed their belt-driven grinders with pound-sized chrome hoppers on top - though they offered only bags of very inexpensive Java-blend.
On the other hand, people who pay 150 Danish kroner, $25 (and more), for a bottle of wine expect a certain experience - bouquet, acid, body, subtle flavor nuances - from their investment. Often, these discerning folk will make an evening of dining at home with friends, and take great care matching the meal to the fruit o' the vines in the fluted crystal glasses. Then, basking in success, they'll serve java blanding and think nothing of it!
Note: The language and rituals that wine people, professionals and lay-persons, use to describe what their palates experience, are exactly the same used by coffee "liquorers" and cup-tasters. Wine, like coffee, comes from a fruit, fermentation is a critical part of the process - as is aging; "fresh", a highly-relative term, can be as appealing in a coffee cup as it is in a wine glass.
So instead, after fish, keep the conversation going over a cup of Yirgacheffe, the "industry standard" for brewing the perfect balance of aroma, acid, and body, with a delightlful personality free of the Complexities of man-made blends. Or, after a rack of lamb, a hearty dark roast Mokarar Harrar - the espresso bean, uniquely, makes a mellow, full-flavored, genuine mocha cup of coffee...
At half the cost of that modestly-priced bottle of wine, that bag of Buna coffee would still be in that discerning consumers kitchen four days later.